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Education Concept Tracker

A prerequisite knowledge graph of 1590 learning concepts across 8subjects. Track what you've mastered and see exactly what you're ready to learn next — the topics whose prerequisites you've already met. Built on the Marble Open Skill Taxonomy.

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Knowledge-graph map

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Advertising & Spending

Life Skills · Money & Finance · conceptual

How advertising tries to influence what we buy; being a critical consumer; understanding 'value for money'; the difference between emotional and rational spending

What mastery looks like

  • Spot at least two persuasion techniques in a real advert (bright colours, celebrity, special offer)
  • Explain what 'value for money' means and compare two similar products at different prices
  • Describe a time when advertising made them want something they didn't really need

Check your understanding

When Advertising & Spending sees an advert for a toy or game, can they recognise that the advert is trying to make them want to buy it?

Prerequisites

Required first

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